spooktoberfest 2026 at alamo beer company
spooktoberfest 2026 at alamo beer company
october 31, 2026
6 PM to 10 PM
202 lamar st.
san antonio, texas
october 31, 2026 | 6 PM to 10 PM
Prost, San Antonio! Alamo Beer Company is throwing open the taproom doors for a full day of Bavarian tradition, Texas hospitality, and a few Halloween surprises since Oktoberfest lands on the 31st this year.
Admission is free, the beer is cold, and there’s something happening from noon until 10 PM — stein-holding contest, live music, food trucks, and enough family activities to make it an all-day hang.
schedule at a glance
12 PM – Doors open, food trucks, and merch booth live
All day – FREE admission, free family activities, photo booth, costume contest sign-up
4 PM to 6 PM – Headline competitions
Costume contest winners announced at 7 PM
10 PM – PROST. Closing time, see you next year
headline competitions
Space is limited for each competition–sign up at 3 PM to participate in any of our competitions. Stein-holding, keg rolling, and sausage eating contests are only for 21+ years of age.
stein-holding championship
Hold a full stein of beer at arm’s length longer than anyone else in the room. Advance registration required — entry includes the stein to keep.
keg rolling
Qualifying heats lead to a winner-take-all final. Bragging rights and a prize package for the champion.
pet costume contest
Qualifying heats and a final race for the fastest pour-and-go team.
sausage eating contest
Because Oktoberfest isn’t Oktoberfest without a sausage-eating contest.
free family activities
Oktoberfest trivia
Coloring sheets and pretzel necklace making
Oktoberfest photo-op booth
Costume contest — Halloween counts twice this year
Raffle and giveaways all day
Balloon art, bounce house, and local vendors
Food & Drink
street food kings
costume contest
Since Oktoberfest falls on Halloween this year, come in your best lederhosen, dirndl, or costume of choice. Prizes for best in show—judged live in the evening by popular vote.
FAQS
Is Spooktoberfest free to attend?
Yes Spooktoberfest is free to attend! Please arrive by 3 PM to sign up for competitions.
Are kids welcome?
Absolutely, all ages are welcome to the taproom and beir garden. However, some competitions are 21+.
Can I bring my dog?
You can but please be aware that only service animals are allowed in the taproom and no pets are allowed in the brewhouse or past the bier garden away from the parking lot. Please only bring crowd-friendly pets, any damages done by an animal is the owner’s responsibility.
Where do I park?
We have a large parking at our taproom: 202 Lamar St. We are located to the Hayz St. Bridge. If the parking lot is full, feel free to park on the street if no sign is posted.
What should I bring?
Cash or card for food trucks and merch, your costume for the contest, and your Halloweenie/Oktoberfest spirit! Everything else is provided.
What if it rains?
Spooktoberfest will happen rain or shine. Any changes will be posted to our social media channels and website the morning of the event. We will adjust the schedule of events as needed.
Any other questions, comments, or inquiries about Spooktoberfest should be sent to marketing@alamobeer.com
